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Ecomm Newcomer Greats Is Building A Brand On Sweet, Affordable Sneakers

31 Oct

This is awesome to see. People setting their goals and laying out a way to achieve them.

TechCrunch

Someone should probably go make a Wikipedia page for the “Warby Parker model,” since it has rapidly become the go-to business strategy for online retail startups.

The latest addition to the genus Ecommerce Lowoverheadus is Greats, a men’s footwear brand that launched in August. The name derives from the ambition to put a fresh spin on the enduring designs in sneaker history. Although that might sound like copycat design, pretty much every shoe brand iterates on others’ designs; as with most menswear categories, the classics persist in one form or another.

Although their wares are manufactured in the same facilities as upscale lines like Lanvin and Balenciaga, the goal is to create high quality goods while keeping the price point low by cutting out retail overhead. The shoes are priced in the range of $39 to $190, and while early adopters will undoubtedly skew toward sneaker aficionados, the target…

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Posted by on October 31, 2013 in Uncategorized

 

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